Posting is #fun, but without a strategy behind social media content and methods of tracking success, posts are pretty useless. I create practical, targeted strategies for Instagram, Twitter, Facebook and Pinterest.
Don't post gorgeous, professional photos without stellar captions. Also, don't post any photos without stellar captions. This is prime real estate for communicating with the outside world on a daily basis. Make it count. Emojis optional (but highly encouraged).
Many businesses post and ghost. You've got to interact with followers, friends and commenters to increase traffic and boost brand awareness. This is time-consuming for you, but #fun for me.